Sports Authority

Patent: 5,918,750
Issued: July 6, 1999
Inventor: Donald A. Jackson, Coral Springs, Fla.
Assignee: The Sports Authority Michigan Inc., Royal Oak, Mich.

Client: New Balance, Boston
Producer: Thomson-Leeds Company Inc., New York
Marketing Objective: This "U"-shaped display is shoppable from three sides, creating a dramatic brand presentation as consumers enter The Sports Authority. It merchandise 54 individual footwear styles.

Client: Reebok International Stoughton, Mass.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Footwear and Shoe Care
Comments: This unit reinforces the notion of quality for the Reebok brand. It is constructed of acrylic, sheet metal and flat wire with a halogen lighting system.

Client: Sports Authority
Product(s) Promoted: Sporting items
Producer: Impak Graphics
Location: Newport, Ky.
Distribution: 145 Sports Authority stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: November 1996

Client: adidas America
P-O-P company: Medallion Associates Ltd., New York

Client: New Balance Athletic Shoe Inc.
Producer: Thomson-Leeds Company Inc.
Category: Multiple Materials Endcap, Sidekick or Power Wing
Intended Length of Use: 3-5 years
Production Run: 150
Unit Cost Range: More than $250