Southeastern Grocers chains tied in to Procter & Gamble's July 1 brandSaver FSI event with features in their June 27 circulars offering loyalty cardholders a "buy 2 get 1 free" deal on brands including Dawn, Luvs, Pantene and Olay.
Southeastern Grocers marked the designation of June 1 as "National Donut Day" with a sweepstakes awarding one winner from each of the retailer's four chains with a dozen glazed doughnuts each week for a year.
Southeastern Grocers' Bi-Lo and Winn-Dixie tied in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom by offering loyalty cardholders a $13 movie ticket via Fandango Rewards with purchase of three eligible SKUs from Kellogg Co.