ShopRite tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a "tips from our beauty coach" circular feature and supporting digital activity.
Procter & Gamble has pledged to donate $1 (up to $45,000) to ShopRite's Partners in Caring hunger-fighting program for every time the retailer's Aug. 14 Twitter update promoting the effort is reposted.
