SC Johnson

H-E-B indirectly tied in to Procter & Gamble’s May 30 brandSaver FSI by promoting a digital coupon for $4 off a basket with purchase of $15 worth of personal care products from the manufacturer in a June 3 email blast highlighting “All your need, all summer long.”

H-E-B is uniting private-label and national-brand sun care SKUs on a dedicated gondola promising “Sun care for every Texsun.”