Glade Firefly Shelf Tray
Client: SC Johnson
Country of Production: United States
Distribution: Mass merchants
Intended Length of Use: 2 months
Producer: Menasha Packaging Company
Unit Cost: Under $25
Production Date: 8/1/2007
Number of Displays: 1,500
Objectives: To launch SC Johnson's new Glade flameless candle air freshener in an educational, hands-on, upscale, demonstration display in a mass merchandiser. To leverage the Glade brand and create consumer awareness in an engaging way.
