Rite Aid

Client: Boehringer Ingelheim, Ridgefield, CT
Product(s) Promoted: Dulcolax Balance Laxative
Distribution: Walgreens, CVS/pharmacy and Rite Aid
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 9/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 34" x 5" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell Batteries and Chargers
Distribution: Walgreens, Rite Aid, and Times Square Power Lab
Number of Stores: 50
Production Run Quantity: 50
Introduction: 9/23/09
Intended Duration: 48 months
Dimensions (H x W x D): 60" x 22" x 19"
Weight: 150 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Mechtronics Corp., White Plains, NY

Client: Green Dot Corporation, Monrovia, CA
Product(s) Promoted: Reloadable Prepaid Cards
Distribution: Drugstores nationwide, Rite Aid
Number of Stores: 2,000
Production Run Quantity: 3,450
Introduction: 5/1/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 14" x 4" x 48"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Bay Cities, Pico Rivera, CA

Design of the Times 2010 Contest Declaration