RadioShack

Client: RadioShack, Fort Worth, Texas
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This unit provides a "store within a store" environment to make RadioShack stores a destination retail environment for high-tech goods and services. The televisions are always turned on so customers are constantly receiving messages and store personnel don't always have to be present.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.

Client: RadioShack, Fort Worth, Texas
Products Promoted: Compaq Creative Learning Series
Objective: An illuminated marquee draws consumers to the store-within-a-store area being used to introduce the Compaq Creative Learning Series, a line of computers designed to appeal to families nationwide.
Introduction: Summer 1998
Construction/Materials: Vacuum-formed styrene, laminated MDF, fluorescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: RadioShack, Fort Worth, Texas
Distribution: RadioShack stores
Size of Run: 5,000
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Film and Batteries
Objectives: To create an integrated in-store environment that would improve inventory management and increase the profitability of RadioShack's battery department.

In a wireless world, high-tech companies must reach out & touch some new customers through P-O-P