RadioShack

Client: Fellowes Inc., Itasca, IL
Introduction: July 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 15" x 9.5" x 7"
Weight: 0.8 oz
Producer: Menasha Display Group, Mequon, WI

Retail Channel: Entertainment/Consumer Electronics
Display Type: Interactive Displays or Kiosks
Campaign: Microsoft MS Internet Center of Radio Shack
Marketer: Microsoft Corp.
Producer: HMG Worldwide, N.Y.
The goal was to showcase MSN as the easiest way to take advantage of the Web. The kiosk also had to be flexible enough to house various products for cross-sell opportunities. Multiple graphic panels allow for colorful and engaging messaging that can easily be changed out for updates and promotions. The use of mixed materials made it durable.

Client: RadioShack, Fort Worth, Texas
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This unit provides a "store within a store" environment to make RadioShack stores a destination retail environment for high-tech goods and services. The televisions are always turned on so customers are constantly receiving messages and store personnel don't always have to be present.

Client: RadioShack, Fort Worth, Texas
Products Promoted: Compaq Creative Learning Series
Objective: An illuminated marquee draws consumers to the store-within-a-store area being used to introduce the Compaq Creative Learning Series, a line of computers designed to appeal to families nationwide.
Introduction: Summer 1998
Construction/Materials: Vacuum-formed styrene, laminated MDF, fluorescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: RadioShack, Fort Worth, Texas
Distribution: RadioShack stores
Size of Run: 5,000
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Film and Batteries
Objectives: To create an integrated in-store environment that would improve inventory management and increase the profitability of RadioShack's battery department.