Multiple products from Procter & Gamble brands received the spotlight in Publix’s Feb. 28 circular, as a tie-in to the manufacturer’s Feb. 24 brandSaver FSI event.
Publix's frozen aisles are sporting signage including a violator and standee touting the new availability of private label GreenWise and Publix Premium ice cream in quart-size containers whose creative varies from the original half-quart packaging.
