Publix

Client: Publix Super Markets Inc., Lakeland, Fla.
Introduction: August 2001
Size of run: 700
Construction/Materials: Injection-molded plastics, extruded ABS plastics, structural foam plastic, litho signage and labels.
Comments: Publix grouped cold and flu remedies from multiple manufacturers on this branded category management system and then supported the entire category with its own advertising.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.