Publix

King's Hawaiian Bakery West recently deployed custom floorstands in Publix aisles to tout an account-specific, football-themed sweepstakes awarding 30 $100 store gift cards.

General Mills used a Dec. 8 email to deliver a Publix-exclusive coupon for Betty Crocker cookie mix along with a recipe incorporating the SKU along with Lindt & Sprungli's Lindt Lindor.

Publix promoted its Paws loyalty program this fall with a "Painted Paws" cause campaign.

Publix asked consumers to share a photo or video showing why they are the "Biggest Publix Fan" to enter a contest awarding a grand-prize $2,500 store gift card.

Digital campaign targets cheese shoppers who plan their trips before visiting the store

Publix and Produce for Kids touted their joint support of Feeding America this summer with a sweepstakes awarding four winners each week with a $100 store gift card.