Procter & Gamble

Client Company: Procter & Gamble
Category: Cosmetics - Women
Intended Length of Use: 1 month
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $100
Production Date: 10/13/2008
Production Run Quantity: 3,700
Objectives: Engage Shoppers with the display. Educate on the eye-brightening benefit. Drive trial on CoverGirl Exact Eyelights Mascara.
Materials: Corrugated endcap structure, LED light harness
Results: 3.2 market share with less than 2 months of sales

Client Company: Procter & Gamble
Category: Health Care
Country of Production: United States
Intended Length of Use: 1 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $50
Production Date: 3/18/2008
Production Run Quantity: 5,000
Objectives: Introduce a new brush product and technology within the Pro Health megabrand.
Materials: Corrugate, SBS, Plastic

Client Company: Procter & Gamble
Category: Cosmetics - Women
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $100
Production Date: 10/13/2008
Production Run Quantity: 1,300
Objectives: Engage shoppers in the display. Educate on the eye-brightening benefit. Drive trial on CoverGirl Exact Eyelights Mascara.

Client Company: Procter & Gamble
Category: Cosmetics - Women
Intended Length of Use: 1 month
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: 6/4/2008
Production Run Quantity: 2,200
Objectives: Drive customer retail. Introduce recording artist and CoverGirl model Queen Latifah's new single. Continue to drive CoverGirl's presence in the lip segment.
Materials:. Corrugated endcap structure. Push and pay music box.

Retailer: Randalls
Location: Houston