Ahold Delhaize’s Stop & Shop and Giant-Landover unofficially tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event by including select P&G products from brands such as Always, Crest, Downy, Swiffer and Febreze in a “Digital Bonus Week."
CVS Pharmacy tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event with multiple features in its concurrent circular promising ExtraCare loyalty members $5 in ExtraBucks rewards with purchase of $20 worth of participating SKUs.
