Procter & Gamble's Oral-B ran sponsored social media updates promoting the new availability of Oral-B Clic toothbrushes at Walmart-owned Sam’s Club, giving the warehous club chain an unofficial tie-in to the manufacturer's March 29 brandSaver FSI event.
Most Albertsons Cos. chains including Jewel-Osco, Vons and Albertsons tied in to Procter & Gamble’s March 29 brandSaver FSI event by offering a slew of Just For U digital coupons on brands including Febreze, Tide and Crest.
Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s March 29 brandSaver FSI event by highlighting the availability of MVP digital coupons for Pampers, Tampax and Mr. Clean in its April 1 circular.
