CVS Pharmacy tied in to Procter & Gamble’s July 26 brandSaver FSI event with multiple features in its concurrent circular dangling $10 in ExtraBucks rewards to loyalty cardholders who purchase $30 worth of eligible products marked with CVS’ red ExtraBucks icon.
Multiple Albertsons Cos. chains including its flagship banner, Safeway and Jewel-Osco tied in to Procter & Gamble’s July 26 brandSaver FSI event by leveraging its commonly practiced Mix & Match bulk-purchase incentive.
Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s July 26 brandSaver FSI event with a feature in its concurrent circular plugging MVP digital coupons for Pampers, Bounce and Downy SKUs available to loyalty cardholders.