Braun Jug Display
Client: Gillette, Boston
Introduction: May 2003
Size of Run: 575
Comments: Shoppers at Sam's Club can interact with this display by touching the blender and playing with its dial. Images communicate the product's primary benefits (it has high ice-crushing power), and copy is punchy and easy-to-read. Powdercoating replicates the look of stainless steel. The display was produced at half the project budget.
Awards: Gold, Design of the Times 2003
P-O-P Company: United Displaycraft, Des Plaines, Ill.
