Procter & Gamble

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace razors
Distribution: Accounts including CVS, Walgreens and Walmart
Number of Stores: 13,800
Production Run Quantity: 18,117
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 15" x 2" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide, Gain, Cheer, and Era laundry detergents
Distribution: National, all retailers that carry detergent
Number of Stores: 20,000
Production Run Quantity: 98,778
Introduction: 10/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 76" x 20" x 20"
Weight: 5 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Bogota, Columbia,
Product(s) Promoted: Duracell batteries
Distribution: Supermarkets in Colombia
Number of Stores: 80
Production Run Quantity: 80
Introduction: 3/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 43" x 15" x 40"
Weight: 44 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Solutions Group S.A., Bogota, Columbia,

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pur Water Filters
Distribution: Sam's Club
Number of Stores: 590
Production Run Quantity: 700
Introduction: 12/1/07
Intended Duration: Ongoing
Dimensions (H x W x D): 24" x 48" x 20"
Weight: 42 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Crest Nature's Expressions Toothpaste
Distribution: Walmart
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/07
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 40" x 24"
Weight: 7 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors and Blades
Distribution: CVS, Walmart and other retailers
Number of Stores: 2,738
Production Run Quantity: 2,738
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 69" x 30" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Gillette Embrace Razor
Distribution: Health stores/Drugstores
Number of Stores: 1,300
Production Run Quantity: 1,349
Introduction: 10/29/07
Intended Duration: 5 months
Dimensions (H x W x D): 60" x 12" x 12"
Weight: 22 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Clairol, L'Oreal and Garnier Color and Regimen
Distribution: Walmart
Number of Stores: 24 test stores (before rolling out to 500 in 2008)
Production Run Quantity: 24 test stores (500 stores in 2008)
Introduction: 10/1/07
Intended Duration: 7-week test run
Dimensions (H x W x D): 31" x 18" x 5"
Weight: 20 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Nice 'N Easy Perfect 10
Distribution: Canada
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 2/19/07
Intended Duration: September 2007, permanent fixture
Dimensions (H x W x D): 2" x 26" x 15"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Upshot, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pur Flavor Options
Distribution: Walmart
Number of Stores: 2,100
Production Run Quantity: 2,300
Introduction: 8/1/07
Intended Duration: 2-day event
Dimensions (H x W x D): 48" x 36" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration