Pepsi Super Bowl Banner
Client: PepsiCo, Purchase, N.Y.
Introduction: December 2003
Number of displays: 750
Distribution: Restaurants and supermarkets in Houston area
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: Towel banners and waitstaff aprons help leverage Pepsi as the drink of the Super Bowl. Dowels and strings are used to hang the banners.
