PepsiCo./Frito-Lay

Retailer: Gerbes

Client: PepsiCo, Purchase, NY
Introduction: May 10, 2004
Size of Run: 15,000
Distribution: Supermarkets
Dimensions (H x W x D): 4' x 3' x 2'
Weight: 20 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Reversible graphics grant this display a longer life as they can be switched out to fit a new product.

Under-the-cap games continue to be a huge sweepstakes for beverage marketers. The Pepsi-Lipton Partnership launched one that promoted the healthy activity of hiking.
Producer: Vertis Inc., North Haven, Conn.

Client: PepsiCo Inc., Purchase, N.Y.
Introduction: June 2004
Producer: NYSCO Products LLC, Bronx, N.Y.
Comments: As an option, retailers can place a cooler onto a shelf in the mock can to carry cold Pepsi Edge product.

Client: Pepsi Co., Purchase, NY
Introduction: May 27, 2004
Size of Run: 1,000
Distribution: Convenience Stores
Dimensions (H x W x D): 50" x 34" x 34"
Weight: 50 lb.
Producer: Edge Display Group Enterprise, Farmingdale, N.Y.
Comments: Designed to sit outside the store, this replica Pepsi can display utilizes a sliding door to protect the product from weather and theft.

A motion-sensored flashing strobe light is housed in a styrene case to help illuminate the Mountain Dew bottle. Pepsi launched 4,200 of these displays in March.
Producer: Crew Design Inc., Kent, Conn.

Client: Pepsi, Purchase, NY
Introduction: March 1, 2004
Size of Run: 22,500
Distribution: Convenience Stores
Dimensions (H x W x D): 10" x 15.5" x 0.5"
Weight: 1 lb.
Producer: New Dimensions Research Corp., Melville, NY

Client: Frito-Lay, Maitland, FL
Introduction: May 3, 2004
Size of Run: 640
Distribution: Publix supermarkets
Dimensions (H x W x D): 92" x 40" x 16"
Weight: 106 lb.
Producer: Taurus Display, Moorestown, NJ