PepsiCo./Frito-Lay

Retailer: Gerbes

A motion-sensored flashing strobe light is housed in a styrene case to help illuminate the Mountain Dew bottle. Pepsi launched 4,200 of these displays in March.
Producer: Crew Design Inc., Kent, Conn.

Client: PepsiCo, Purchase, NY
Introduction: May 10, 2004
Size of Run: 15,000
Distribution: Supermarkets
Dimensions (H x W x D): 4' x 3' x 2'
Weight: 20 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Reversible graphics grant this display a longer life as they can be switched out to fit a new product.

Under-the-cap games continue to be a huge sweepstakes for beverage marketers. The Pepsi-Lipton Partnership launched one that promoted the healthy activity of hiking.
Producer: Vertis Inc., North Haven, Conn.

Client: PepsiCo Inc., Purchase, N.Y.
Introduction: June 2004
Producer: NYSCO Products LLC, Bronx, N.Y.
Comments: As an option, retailers can place a cooler onto a shelf in the mock can to carry cold Pepsi Edge product.