PepsiCo./Frito-Lay

Eastman Kodak, Coca-Cola, Pepsi-Cola and Frito-Lay execs named in suit alleging $24 million in improper accounting

Retailer: Kroger
Location: Cincinnati

Distribution: Supermarkets nationally
Launch date: Nov. 1, 2004
Duration: Six weeks
Quantity: 1,400
Producer: Rapid Displays, Chicago
Size: 16 feet long, four feet wide, six feet high
Materials: Four color process on 80-pound litho-printed paper, mounted onto 200-pound B-flute corrugated cardboard
Description: The display included an audio unit that played multiple messages.