PepsiCo./Frito-Lay

Coolers shaped like R2-D2 featured sliding dome panels through which shoppers could grab bottles of soda.
Producer: Display Industries, Norcross, GA

The key piece in Pepsi's "Call On Yoda" in-store program was the interactive display, which consisted of the parts shown here: a corrugated shell with a voice box; a two-sided, distortion-printed Yoda poster; and a handprint depression pad. Consumers placed their palm on the prints and received answers to questions they asked of the Jedi Master.
Producer: Integrated Display Co. (IDC), New York

An inflatable dangler resembling an X-wing fighter added fun to the overall Pepsi program promoting this summer's final entry in the Star Wars movie saga.
Producer: Crew Design, Kent, CT

Client: PepsiCo, Purchase, NY
Introduction: May 1, 2005
Size of Run: 5,200
Distribution: Convenience Stores
Dimensions (H x W x D): 6' x 2' x 1' 4"
Weight: 25 lb.
Comments:This 72-inch-tall Darth Vader standee, fastened to a cold-box barrel, wore a real fabric cape.