Pepsi 'Star Wars' Interactive Display
The key piece in Pepsi's "Call On Yoda" in-store program was the interactive display, which consisted of the parts shown here: a corrugated shell with a voice box; a two-sided, distortion-printed Yoda poster; and a handprint depression pad. Consumers placed their palm on the prints and received answers to questions they asked of the Jedi Master.
Producer: Integrated Display Co. (IDC), New York