PepsiCo./Frito-Lay

Client: PepsiCo, Purchase, NY
Product(s) Promoted: 20 oz. and other cold single serve
Distribution: Midwestern Convenience Stores
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: 4/1/09
Intended Duration: 6 weeks
Dimensions (H x W x D): 31" x 29" x 22"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lay's Potato Chips
Distribution: Supermarkets Nationwide
Number of Stores: 25,000
Production Run Quantity: 27,669
Introduction: 4/15/09
Intended Duration: 16 - wks
Dimensions (H x W x D): 80" x 144" x 48"
Weight: 50 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Gatorade, Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supervalu
Number of Stores: 1,200
Production Run Quantity: 3,600
Introduction: 3/12/09
Intended Duration: 2yr +
Dimensions (H x W x D): 72" x 48" x 22"
Weight: 50 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi Innovation - all single serve packages
Distribution: Supermarkets
Number of Stores: 400
Production Run Quantity: 500
Introduction: 9/10/08
Intended Duration: 18 months
Dimensions (H x W x D): 64" x 28" x 29"
Weight: 101 lb.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays, Doritos, Tostitos, Cheetos, Salsa
Distribution: Mass Merchants Nationwide
Number of Stores: 7,500
Production Run Quantity: 7,600
Introduction: 5/15/09
Intended Duration: 12-wks
Dimensions (H x W x D): 145" x 192" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Cold single serve product
Distribution: Any store channel that supports ice-down sampling
Number of Stores: 1,500
Production Run Quantity: 5,000-10,000
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 15" x 19" x 19"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Retailer: Publix
Location: Tampa, FL

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Mountain Dew
Distribution: Supermarkets Nationwide
Number of Stores: 2,300
Production Run Quantity: 2,460
Introduction: 3/23/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2009 Contest Declaration