PepsiCo./Frito-Lay

Client: PepsiCo, Saint Louis, MO
Product(s) Promoted: Pepsi Innovation - 1-liter and 8 oz. cans
Distribution: Schnucks (Midwest)
Number of Stores: 105
Production Run Quantity: 105
Introduction: 3/17/09
Intended Duration: 18 months
Dimensions (H x W x D): 72" x 32" x 18"
Weight: 85 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: Pepsi Bottling Group Southern Div., Orlando, FL
Product(s) Promoted: 2 liter, 12-packs, 6 packs of 24 oz., and others
Distribution: Publix
Number of Stores: 600
Production Run Quantity: 1,000
Introduction: 3/1/09
Intended Duration: 2-3 years
Dimensions (H x W x D): 84" x 48" x 48"
Weight: 100 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi
Distribution: Convenience Stores
Number of Stores: 10,000
Production Run Quantity: 1 million
Introduction: 12/1/08
Intended Duration: 6-9 Months
Dimensions (H x W x D): 2" x 2" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

Client: IMS/TPN/QTG, Morton Grove, IL
Product(s) Promoted: Gatorade Tiger Electrolyte Beverage
Distribution: Supermarkets Nationwide
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: 4/7/09
Intended Duration: 3 months
Dimensions (H x W x D): 80" x 36" x 20"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Minneapolis, MN
Product(s) Promoted: Entire Energy Set (8 ft)
Distribution: Jewel (Supervalu banner)
Number of Stores: 185
Production Run Quantity: 2,486 shelves
Introduction: 3/9/09
Intended Duration: 5 years
Dimensions (H x W x D): 5" x 48" x 22"
Weight: 26 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi brand single-serve and multi-packs
Distribution: Supermarkets
Number of Stores: 761
Production Run Quantity: 1,000
Introduction: 12/19/08
Intended Duration: 2+ years
Dimensions (H x W x D): 94" x 64" x 38"
Weight: 665 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi and Crush
Distribution: Convenience Stores Nationwide
Number of Stores: 30,000
Production Run Quantity: 2,000
Introduction: 1/5/09
Intended Duration: 12 months
Dimensions (H x W x D): 1" x 12" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration