Pep Boys

Client: Pep Boys, Philadelphia
Size of Run: 630
Production Date: January 2002
Producer: The P-O-P Shop, Berlin, N.J.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: A flashing LED simulates the spark on a Bosch spark plug, a brand Pep Boys recommends and backs with their "satisfaction guaranteed" program. An LED counter card and floor cling were also included in the campaign.

Retail Category: Transportation
Display Type: Freestanding: Permanent
Client: Pep Boys, Philadelphia
Producer: The P-O-P Shop, Pennsauken, N.J.
Size of Run: 630
Comments: The colors and oversized spark plug stand out against the black styrene base of this two-sided floorstand. Chosen for its durability, the styrene was die cut to provide a more dimensional look. A red LED light flickers on both sides to enhance the spark plug.

Retail Category: Transportation
Display Type: Freestanding or Aisle (Permanent)
Producer: Innovative Marketing Solutions Inc., Bensenville, Ill.
Client: The Pep Boys
Objective: The goal was to design, engineer and implement a battery merchandising system with the flexibility to fit various store layouts and accommodate a good, better, best trade-up structure. It needed to reposition the category from an assisted sale to a self-service sale. The result was that sales increased significantly.