SmartCommerce, Pathformance Partner on Campaign Performance Solution Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time. Member Spotlight: Elizabeth Johnson of Pathformance Here's a snapshot of an industry leader from the P2PI member community. Two P2PI Member Companies Team Up to Improve In-Store Measurement A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.
