NielsenIQ (NIQ)

With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Learn how the deal strengthens Circana’s global media measurement platform.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

From Progressive Grocer, May 18:

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