Nestlé Nestum Floorstand
To introduce its new Nestum baby formula, Nestlé Colombia, Bogota, used this temporary floorstand to speak to moms in 100 supermarkets. The bear is used on Nestum products for older children as well, creating a consistent brand identity for all products in the line. The soft blue and green color scheme and rounded edges are meant to convey security, tranquility and trust. Nutritional benefits are communicated to moms on the packaging and through the tagline, which translates to "A good start to the day is all it takes.