In-Store Game Intros Lego Bionicle Figures Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Star Wars P-O-P Unveiled Amid Secrecy, Anticipation Lego Optimizes Merchandising Systems Lego Tailors Block Relaunch for Wal-Mart First Previous 1 2
