Lego 'Space' Endcap Design of the Times 2014 Winners Unveiled LEGO Demos High-Tech Robot Out of the Box LEGO Transforms TRU Toy Aisle With Real Toy Models Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Lego Targets Girls With Clikits Fashion Kits In-Store Game Intros Lego Bionicle Figures Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Star Wars P-O-P Unveiled Amid Secrecy, Anticipation Lego Optimizes Merchandising Systems First Previous 1 2 3 Next Last
