How CPGs Embraced Licensing Partnerships — and Won Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere. Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media. Rethinking the In-Store Sensory Experience Here are some ways to make shopping more accessible and inclusive, writes Kayla Myhre of C+R Research. Walmart Positions Lego Exclusives as 'Easter Treats' A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart. Lego Embarks on Flower Truck Tour for Valentine's Day The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world. Design of the Times 2014 Winners Unveiled LEGO Demos High-Tech Robot Out of the Box LEGO Transforms TRU Toy Aisle With Real Toy Models Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Lego Targets Girls With Clikits Fashion Kits 1 2 Next Last
