4Info, San Mateo, California, and Nielsen Catalina Solutions, Cincinnati, released a late spring benchmark study that focused on the ability of a mobile ad campaign to drive in-store sales.
Publix tied into Procter & Gamble's July 3 brandSaver FSI event with a feature in its July 2 coupon book activating the partners' ongoing "Stocking Spree" platform. The feature promoted Always' new wipes and delivered exclusive coupons for Gillette, CoverGirl, Head & Shoulders and Always Discreet