Kraft Heinz

Patent: D580,678
Issued: Nov. 18, 2008
Inventors: Katherine J. Ruffing, Evanston, Ill.; Julie A. Pedretti, Middleton, Wis.; Douglas A. Redmond, Middleton, Wis.; Suzy X. Zeng, Northfield, Ill.
Assignee: Kraft Foods Global Brands LLC, Northfield, Ill.
Description: The ornamental design for a food merchandiser, as shown.

Client: Kraft Foods Inc., East Hanover, NJ
Product(s) Promoted: Back to Nature Nuts/Snacks
Distribution: National supermarkets
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 8/14/07
Intended Duration: 3 years
Dimensions (H x W x D): 66" x 18" x 18"
Weight: 52 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Snacks
Distribution: Walmart
Number of Stores: 50
Production Run Quantity: 50
Introduction: 8/20/07
Intended Duration: 8/20/07 to 9/16/07
Dimensions (H x W x D): 60" x 60" x 24"
Weight: 110 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

"I fully realize that retail floor space is tight and sometimes you just have to squeeze a promotional display wherever it fits. But the way this store positioned this unit wasted half of its selling potential and virtually buried its visibility. It is a tribute to the Go-Paks and Snak-Saks' popularity with consumers that this corrugated half-pallet actually sold out within a week ä once shoppers found it.

Report Card:

• Brand: A. Great job combining two popular lunchbox items in one bright, eye-catching display in time for the back-to-school season.