"Back-to-school promotions often feature corrugated school buses to get moms thinking about lunchboxes and after-school snacks. The key requirement for these displays (one for Nabisco and one for Keebler) is that the retailer assembles the multiple segments into the shape of the bus -- something this retail giant missed in an effort to keep everything standardized on a pallet.
Report Card:
- Brands: B+. Extra credit for Nabisco for including flashing red and orange bus lights (see inset); good product assortments and holding power on both units.