Smaller manufacturers such as NeilMed’s Neti Pot entered the digital marketplace with a strong impact in Q2. Neti Pot ads were seen on Drugstore.com with a discount offer leading to a product page.
The jump in sightings during Q2 for Reckitt Benckiser’s Air Wick was due to increased advertising on Drugstore.com and co-branded advertising with Dollar General. The ads and offers on each were different.
