Kellogg

Analyzing the most successful new products of 2002-2003

Retailer:Pathmark
This aisle violator carried a take-one prompting shoppers to visit toucansam.com to follow the story of Toucan Sam and the "Alien Fruit Monster."

Client: Kellogg Co., Battle Creek, Mich.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: November 2003
Size of Run: 7,000
Comments: Cereal sales increased 32% in stores that featured this display. All 16 collectible Disney toys are featured on the standee.

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Size of Run: 2,800
Production Date: November 2003
Materials/Processes Used: CNC bent wire, sheet metal, tubing, casters
Comments: Assembly requires no tools so Keebler representatives can quickly set up the displays in stores. Casters provide easy mobility.