Kellogg

From toys to fruit, marketers keep finding new ways to involve consumers with packaging

Client: Integrated Merchandising Systems LLC for Kellogg Co., Battle Creek, MI
Production Date: August 2004
Size of Run: 3,223
Duration: Temporary
Producer: Baird Display, Milwaukee

Client: Integrated Merchandising Systems LLC for Kellogg Co., Battle Creek, MI
Production Date: November 2004
Size of Run: 5,455
Duration: Temporary
Producer: Baird Display, Milwaukee
Comments: A Nerf sponge makes SpongeBob feel real on these displays, which promoted The SpongeBob SquarePants Movie and such products as Pop-Tarts, Fruit Snacks and Eggo Waffles. The entrant noted that it was a challenge to find a sponge that fit the client's budget and was safe for children.