Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Chips Deluxe, Fudge Stripes, and E.L. Fudge
Distribution: Supermarkets
Number of Stores: 7,500
Production Run Quantity: 7,500
Introduction: 10/1/07
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 68" x 28" x 84"
Weight: 38 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL
Design of the Times 2008 Contest Declaration