Kellogg

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kellogg's Snacks Brands
Distribution: Supermarkets
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 1/8/08
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 40" x 21" x 15"
Weight: 36 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

---

Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Townhouse Flip Sides
Distribution: Supermarkets
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 1/15/08
Intended Duration: 2 months
Dimensions (H x W x D): 68" x 28" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Launch Creative Marketing, Chicago, IL

---

Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kung Fu Panda movie & Kellogg Cereal
Distribution: Grocery Stores
Number of Stores: 1,500
Production Run Quantity: 3,400
Introduction: 4/7/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 22" x 36" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Wetzel Brothers, Cudahy, WI

---

Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Club, Townhouse, Toasteds, Wheatables
Distribution: Supermarkets
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: 11/1/07
Intended Duration: 2 months
Dimensions (H x W x D): 68" x 28" x 84"
Weight: 48 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

---

Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Indiana Jones and the Kingdom of the Crystal Skull Movie and Kellogg Snacks
Distribution: Grocery Stores
Number of Stores: 3,000
Production Run Quantity: 7,229
Introduction: 3/17/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 72" x 33" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Wetzel Brothers, Cudahy, WI

---

Design of the Times 2008 Contest Declaration

Retailer: Food 4 Less
Location: Chicago