Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat candy bars
Distribution: Convenience Stores
Number of Stores: 3,000
Production Run Quantity: 6,000
Introduction: April 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?