Hershey

Client: Cadbury Schweppes Americas, Dallas
Product(s) Promoted: Dr Pepper 20-ounce bottles
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 500
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 32" x 26" x 6"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat caramel bars
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: December 2006
Intended Duration: Less than one week
Dimensions (H x W x D): 16" x 6" x 4"
Weight: 4 lbs.
Budget Category (U.S.): Less than $5

Client: Cadbury Schweppes Americas, Dallas, TX
Product(s) Promoted: 2-liter, 10-ounce Can Cool Paks
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 1,200
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Cadbury 4-ounce bars
Distribution: Offered to Wal-Mart, Target, Walgreens, CVS, other key customers
Number of Stores: 3,500
Production Run Quantity: 10,500
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 10" x 14" x 1"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat candy bars
Distribution: Convenience Stores
Number of Stores: 3,000
Production Run Quantity: 6,000
Introduction: April 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

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Retailer: CVS
Location: Atlanta

Retailer: Food 4 Less
Location: Chicago