Hershey

Retailer: Kmart
Location: Chicago

Retailer: Meijer
Location: Chicago

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne 60-Piece Jumbo Pack
Distribution: Wal-Mart
Number of Stores: 800
Production Run Quantity: 2,200
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 25" x 14" x 3"
Weight: 9 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Ice Breakers Berry Sour Gum
Distribution: Wal-Mart
Number of Stores: 3,500
Production Run Quantity: 7,000
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 18 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Schweppes, Rye, NY
Product(s) Promoted: Snapple 17.5-ounce Super Premium Teas
Distribution: Convenience stores nationwide
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One year
Dimensions (H x W x D): 74" x 22" x 16"
Weight: 42 lbs.
Budget Category (U.S.): $101 - $150

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Various
Distribution: Turkey Hill
Number of Stores: 33
Production Run Quantity: 265
Introduction: July 2006
Intended Duration: Three years
Dimensions (H x W x D): 72" x 42" x 34"
Weight: 125 lbs.
Budget Category (U.S.): $401 - $450
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Stride Forever Fruit, Dentyne Blast Cool Lime, Dentyne Blast Winter Chill, and Trident Splash Summer Spearmint
Distribution: Convenience Stores
Production Run Quantity: 55,670
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 8" x 13" x 3"
Weight: 1.8 lbs.
Budget Category (U.S.): Less than $5