Great Atlantic & Pacific Tea Co. (A&P)

Client: Ross Products Division, Abbott Laboratories, Columbus, OH
Product(s) Promoted: Ensure Creamy Milk Chocolate and Strawberries & Cream
Distribution: Associated Grocers, A&P, Hy-Vee, Meijer, Spartan, Marsh, Food City, AWG, Roundy's, Weis Market, Giant, Giant Eagle, Bashas, UWG, Stater Bros., Schnucks, Minyards, Brookshire, H-E-B, Albertsons, Bi-Lo, Brunos, Food Lion, Harris Teeter, Ingles, Kroger, Lowes Foods, Piggly Wiggly
Number of Stores: 16,897
Production Run Quantity: 16,897
Introduction: April 2007

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100

Retailer: Superfresh
Location: Center Square, PA