Private Label: A Growing CPG Crisis Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages Petco Blue Buffalo Aisle Violator Petco 'Mix Up Mealtime' Endcap Blue Buffalo Walmart Endcap Display Blue Buffalo Walmart Endcap Display Under General Mills' ownership, the specialty pet brand has expanded distribution into Walmart. Trix 'Fruity Shapes Are Back' Shelf Talker Walmart Cereal Endcap Cheerios 'One Million Acts of Good' Jewel-Osco Pallet Display General Mills 'Gameday Greats' Aisle Display Pillsbury 'Bake-Off' Shelf Talker First Previous 38 39 40 41 42 Next Last