Nature Valley Barrel
Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid