General Mills Racing Gear Displays
Client: General Mills, Minneapolis
Introduction: March 2004
Number of displays: 5,000
Distribution: Supermarkets
P-O-P company: Meridian Display and Merchandising, St. Paul, Minn.
Comments: Two standees and a floor unit combined to form a NASCAR center for General Mills bakery items in supermarkets. The promotion allowed for consumers to earn "cool racing gear."
