General Mills

Marketers of non-alcoholic beverages are investing in P-O-P that's cost-efficient, retailer-specific and effective at cross-merchandising

"Here's a perfect example of selling the sizzle, not just the steak. This simple corrugated display was used by Betty Crocker to introduce its new Warm Delights desserts.
     Without any additional copy the company has grabbed attention and told consumers that these treats can be made in a microwave and served warm in minutes. Both the header and base graphics looked so good I could almost taste them.