Energizer Holdings

A case study from the Promotion Marketing Association's 2007 Reggie Awards

Retailer: Sweetbay Supermarket
Location: Fort Myers, FL

Retailer: Sweetbay Supermarket
Location: Fort Myers, FL

Client: Energizer Holdings, St. Louis
Producer: Trans World Marketing, East Rutherford, NJ
Size of Run: 2,500
Production Date: August 2006
Comments: The musical note tips off shoppers that these batteries can replenish CD and MP3 devices. By using injection-molded parts on a vac-formed base, the cost was held to under $35 a unit.

Client: Energizer Holdings, St. Louis
Production Run: 5,000
Production Date: November 2005
Producer: Trans World Marketing, East Rutherford, NJ
Objective: To offer a low-cost permanent display that can be placed virtually anywhere within the store.