Conagra Brands

Publication: All You
Issue date: Sept. 25, 2009

Retailer: Fry's
Location: Phoenix

Retailer: Genuardi's
Location: Philadelphia

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Healthy Choice Fresh Mixers
Distribution: Walmart, Kroger
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 7/31/08
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 60" x 48" x 20"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

---

Design of the Times 2009 Contest Declaration

Client: ConAgra Foods, Naperville, IL
Product(s) Promoted: Fresh Mixer prepared lunches
Distribution: Supermarkets
Number of Stores: 12,500
Production Run Quantity: 15,000
Introduction: 1/5/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 56" x 15" x 15"
Weight: 30 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging Co., Neenah, WI

---

Design of the Times 2009 Contest Declaration

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Healthy Choice Fresh Mixers
Distribution: Walmart, Kroger, Sendik's, C-stores in U.S.
Number of Stores: 10,000
Production Run Quantity: 18,000
Introduction: 7/31/08
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 61" x 24" x 20"
Weight: 75 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

---

Design of the Times 2009 Contest Declaration