P2P Toolkit (June/July 2021) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Direct-to-Consumer: A Viable Option Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands People to Watch 2021: Van Morris Colgate 'Revitalizes Gums' Power Wing Colgate Hum 'Guides You To Brush Better' Power Wing Colgate 'Buy 1 Get 1 Free' Sidekick Petco Advances 'Whole Health' for Pets Softsoap Floorstand Speed Stick 'Be Unstoppable' Floorstand Colgate Renewal Shelf Trays First Previous 6 7 8 9 10 Next Last
