Colgate-Palmolive

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile

Patent: Des. 372,381
Issued: Aug. 6, 1996
Inventors: Harold B. Goldring, Woodcliff Lake, N.J.; Mark A. Niven, Yonkers; Ronald Namaroff, Hartsdale, both of N.Y.; Leslie G. Davis, North Caldwell, N.J.
Assignee: Colgate-Palmolive Co., New York
The ornamental design for a display rack, as shown.

Client: Print Source
Producer: Rapid Displays
Category: Motion, Light or Sound Floorstand
Intended Length of Use: 1 -2 months
Production Run: 600
Unit Cost Range: $100 - $250
COMMENTS: To tie into the Super Bowl, this pet food bowl was created in the shape of a football stadium. An unusual three-message dissolve pole sign can be separated from the bowl and used long after the special promotion ends.

This bottom-line technology is breaking new ground in retail and other applications

Colgate Precision Motion Display
Visy Displays (International)

Client: Colgate-Palmolive Co.
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: McCracken Brooks
P-O-P company: Display-Dynamics, Minneapolis