Coca-Cola Co.

Retailer: Walgreens
Location: Hattiesburg, MS

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: All products and packages
Distribution: Convenience stores and mass merchants
Production Run Quantity: 1,200
Introduction: 4/7/10
Intended Duration: 12-24 months
Dimensions (H x W x D): 42" x 13" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

---

Design of the Times 2010 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 14 oz., 16 oz., and 20 oz. Coca-Cola Single Serve Product
Distribution: Convenience stores, Grocery stores, Global distribution
Number of Stores: 100
Production Run Quantity: 1,000
Introduction: 1/1/10
Intended Duration: 1 year
Dimensions (H x W x D): 43" x 19" x 19"
Weight: 22 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Display Industries, Norcross, GA

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coca-Cola, Suddenly Pasta Salad, Hidden Valley, Betty Crocker, Kingsford, Johnsonville, KC Masterpiece, La Banderita and Dixie
Distribution: Supermarkets
Production Run Quantity: 18,205
Introduction: 2/1/10
Intended Duration: 50 Days
Dimensions (H x W x D): 57" x 13" x 14"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100 (includes product)
Producer: InnerWorkings, Atlanta, GA

Client: The Coca-Cola Company, Atlanta, GA
Product(s) Promoted: Coca-Cola Zero
Distribution: Supermarkets
Number of Stores: 7,068
Production Run Quantity: 7,068
Introduction: 3/1/10
Intended Duration: 6 weeks
Dimensions (H x W x D): 31" x 48" x 16"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Arc Worldwide, Chicago, IL

---

Design of the Times 2010 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Twin-Pack 50 oz. contour bottles
Distribution: Supermarkets
Production Run Quantity: 1,500
Introduction: 8/12/09
Intended Duration: 9-12 months
Dimensions (H x W x D): 53" x 26" x 21"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

---

Design of the Times 2010 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 14 oz. and 16 oz. Contour Bottles
Distribution: Convenience Stores
Production Run Quantity: 3,000
Introduction: 4/7/10
Intended Duration: 12 months
Dimensions (H x W x D): 39" x 20" x 16"
Weight: 40 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

---

Design of the Times 2010 Contest Declaration