Walgreens supported Coca-Cola Co.'s "It's Mine" national campaign for Diet Coke by making various posts via social media that linked to a digital coupon available to Balance Rewards cardholders.
Target is offering 10% off the purchase of four uniquely packaged glass bottles of Coca-Cola Co.'s Diet Coke and offering shoppers an exclusive four-pack carrier distributed on upfront floorstands merchandising the beverage.
Albertsons' chains and Coca-Cola Co.'s Diet Coke are running an exclusive "My Favorite Is All Mine" sweepstakes promoting the brand's new bottle design.